Schmid Industrie Holding

People are the reason for our success

  • Respecting the roots, maintaining continuity, recognizing opportunities – a principle that is particularly reflected in the history of Schmid Industrieholding.
  • The result is remarkable: around 100 notable, successful companies and strategic assets employing roughly 7000 people.
  • Dive into the world of Schmid Industrieholding and paint your own picture.

Baumit. Ideas with a future.

  • Establishment of the first business, 1911 in Wopfing
  • The ‘Pioneer’ of thermal insulation systems
  • “Ideas with a future” with more than 100 years of expertise
  • Leader in facades, plasters and screeds
  • ETICS’s No.1 European company
  • Since 1988 under the brand name Baumit

Over 50 production facilities in 25 countries with approximately 4000 employees.

Baumit Werk

Energy efficient thermal insulation from the basement to the roof

  • Innovative thermal and acoustic insulation in central and eastern Europe
  • Environmentally friendly and energy-saving to decrease heating expenses
  • For low energy consuming and passive houses as well as thermal renovation

1980: acquired by Schmid Industrieholding

26 production facilities in 12 countries

Around 1400 employees


One with nature

  • High quality finely ground lime, hydrated lime, stone powder and lump lime
  • Products for building material and for the paper industry
  • Functional fillers for soil and asphalt hardening
  • Exemplary investments into environmentally friendly production

2001: acquired by Schmid Industrieholding

7 production facilities in Austria, Hungary, Slovakia and Spain

Roughly 320 employees


European quality of the highest degree

  • White and pure talc products of highest quality
  • For paint, varnish, plastics, pharmaceutical and cosmetic industries
  • Europe’s largest deposit of the highest quality talc

2013: 100% acquired by Schmid Industrieholding

Mining facility and processing plant in Slovakia

Approximately 120 employees



Chemical technology of the future

  • One of Europe’s largest producers of foundry products, such as synthetic coatings and resins
  • Among other things, supplier for the European automotive and engine industry
  • Trade with specialized sands for the chemical industry
  • State-of-the-art science

1995: acquired by Schmid Industrieholding

90% export share Europe wide

More than 30 employees


Outdoor Adventure

  • Passion for the adventure of hunting and nature for over 130 years
  • Austria’s biggest outfitter for hunting and outdoor equipment and apparel
  • Extensive selection of traditional clothing, costumes and country house fashion

2008: acquired by Schmid Industrieholding

15 branches in Austria and one Shooting range, 2 branches in Croatia

Approximately 90 employees


MUREXIN. It lasts.

  • High quality products for parquet and adhesive techniques, tile laying, coating, sealing, screed and mortar systems as well as colour and paint technologies
  • 3000 products divided between 7 product divisions
  • Traditional company with more than 80 years of experience

1987: acquired by Schmid Industrieholding

4 production facilities in Austria, Hungary, Slovenia and Germany. Companies in 10 countries.

Approximately 500 employees


Trustworthy and authentic advertisement

Trustworthy and authentic advertisement
Idea, concept, counselling, implementation
CI, CD, traditional advertisement, exhibition design, B2B, B2C
Flexible, authentic, real

Since 1973
Located in Vienna
Approximately 10 employees



Wopfinger Transportbeton is a quality provider of ready-mix concrete for industries, builders and private customers.

An abstract from our product assortment:

  • Ready-mix concrete in every quality class
  • Steel reinforced fiber concrete
  • Fibre reinforced concrete
  • White concrete
  • Colored concrete
  • Concrete for road construction
  • Drain concrete for paving
  • Self-compacting concrete
  • Eco concrete

1992: establishment of Wopfinger Transportbeton G.m.b.H

2001: expansion to Hungary

Since 2008: production facilities also in Romania

Roughly 40 locations in Austria, Hungary and Romania

More than 400 employees


Thing Digital – Think BrickXter

  • Innovative solutions for the building material, agricultural and road technology industry.
  • Digital ecosystem starting from the order, all the way till the delivery.
  • Custom made IoT solutions
  • Analysis and simulations in the area of logistics and production (KI, digital twins)

Part of the Schmid Industrieholding group since 2020

Quality heating with wood. Ortner – the future of heat storage.

Most modern storage heater technology

  • More than 40 storage heater models
  • Ideal for low energy consuming and passive houses
  • Pleasant thermal radia
  • Child friendly

2008: acquired by Schmid Industrieholding

More than 50% of sales comes from exports

Approximately 50 employees



The specialty provider for the finest talc products

  • Highest-purity white talc specialties in different degrees of fineness
  • Compound products through usage of unique co-grinding technology
  • For paint, varnish, building materials, plastics, pharmaceutical and cosmetic industries
  • R&D is the basis for a successful future (16% R&D quota)

2015: acquired by Schmid Industrieholding

1 production facility in Austria, 2 sales offices in Germany and Poland

Approximately 30 employees

Visiting our website

We, Schmid Industrieholding GmbH, 2754 Wopfing, attach great importance to the protection of your personal data. For this reason, in accordance with relevant data protection provisions – particularly the General Data Protection Regulation (GDPR) – we inform you about the collection, processing and use of your data during your visits to our website.

The following data is processed or recorded while visiting our website:

  • Browser type and version
  • Operating system used
  • Referrer URL (the previously visited pages)
  • Host name of the accessing computer (IP address)
  • Time of the server request

Purpose and duration of the data processing / disclosure of the data

We use this data only to optimize the appearance and evidence in case of unlawful usage of our website and erase them, if there is no legal basis for a longer storage period after 7 days.

Your personal data is not made public by us. Within the scope of this data processing, the data is transferred to an IT processor within the affiliated companies. On some occasions, this service provider in turn commissions sub-processors (e.g. Google LLC). A disclosure of data to third parties does not take place, unless the issuance of data is necessary for the establishment, exercise or defence of legal claims before a court or public authority. In such a case, the data is erased immediately after such proceedings have ended.


Moreover, we use cookies to make our offer user-friendly. These are small text files that are stored with the help of the browser on your device. They do no harm. Some cookies remain stored on your device until you delete them. They enable us to recognise your browser next time you visit the website.

If you do not want this to happen, you can also adjust your browser in such a way that you will be informed about the setting of cookies, so you can decide to accept these on a case-by-case basis.

With the deactivation of cookies, the functionality of our website may be limited.

Web analysis

This website uses Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which help analyse your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Data processing is carried out based on the legal provisions Art. 6 para. 1 letter a (consent) and/or letter f (legitimate interest) of the General Data Protection Regulation (GDPR).

Our concern in terms of the GDPR (legitimate interest) is the improvement of what we offer and our website. Because the privacy of our users is important to us, the user data (IP address) is pseudonymised. This operation deletes the last digit of your IP address. As a result, only a rough localization is possible.

If you wish to prevent the acquisition by Google Analytics, you have the following options:

  • Deactivate the usage of cookies in the settings of your browser
  • Install a plug-in: []

Here you can find more information from Google:

Data security

We will treat and store your personal information and personal data with the utmost care and only use it for the specified purposes. The regulations of the GDPR and the DPA are of course observed and ensured in particular through appropriate organizational and technical measures.

Your rights

You have at any time the right of access to information on whether and which personal data about you is stored with us. We will gladly answer further questions on the subject of data protection.

Furthermore, you have a right to rectification, erasure, restriction of processing, data portability, objection and blocking of inaccurate or unlawfully processed data.

Please direct such a request to the e-mail address

If you believe that the processing of your personal data by us is contrary to the data protection law or that your privacy rights have been violated, there is also the possibility to complain to the supervisory authority. The competent supervisory authority in Austria is the Austrian Data Protection Authority.